Digital marketing continues to change and evolve with the internet itself. As the internet becomes more immersive, so does marketing. Guess where it’s all leading? It is leading to a new way to market by offering experiences rather than just messages. It is a brave new world just beginning to emerge. If you are in the market for the latest digital marketing services, get ready to experience some pretty amazing things.
In Salt Lake City, UT, the team at Webtek Digital Marketing makes it a point to stay ahead of the curve. Below are some of their insights into the hottest digital marketing trends for 2023. Webtek will be keeping an eye on these trends in the coming months and years. You probably should, too.
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Artificial intelligence (AI) first emerged more than a decade ago. Yet within the last 12-18 months, it has taken on a life of its own (pardon the pun). Everyone and his cousin are looking to incorporate AI into new technologies. We see it happening in digital marketing.
AI gives digital marketers better tools for understanding customer preferences, behaviors, etc. It can be used as a predictive tool to drive ad campaigns. AI can even be utilized to develop personalized ad campaigns that are unique to every person reached.
Personalization is one of the primary motivations for bringing more AI into digital marketing services. Personalization allows marketers to offer unique experiences on a per-person basis. A good example would be creating personalized content served only to those audience members with whom it would connect. What a powerful way to create a stronger relationship between marketer and customer.
Voice search isn’t all that new. In fact, Google has been talking about it for many years now. Yet voice search has been limited due to the constraints of voice recognition and natural language processing. But things are changing. With advancements in AI, both voice recognition and natural language processing have improved exponentially.
These days, voice search is more important than ever before. It’s also gradually taking over the search space. With more people using their mobile devices rather than computers – and speaking to their mobile devices by the way – voice search is the thing to focus on for digital marketers. It represents a different way of searching that digital marketing services need to account for.
Last on our list is something considered by many to be the elephant in the room: AI-generated content. With services like ChatGPT now widely available, there is the temptation to set aside human-generated content in favor of AI content. Right now, this is definitely a trend. However, it is a trend that might not last.
AI-generated content is expensive for the simple fact that AI-powered content creation tools are resource hungry. The simple fact of the matter is that no AI technology is cheap. Digital marketers may find they cannot afford the high price tag.
The other thing to consider is that Google has taken a stand against using computer-generated content to manipulate search engine results. But short of manipulation, AI-generated content isn’t even guaranteed to meet Google’s standards for quality, let alone its new Helpful Content guidelines. So we’ll have to see.