Are you in need of some graphic design work, wondering if you should hire a pro or try to do it yourself? Maybe you’ve seen those monthly design subscription programs and wondered if you should go with that?
While some people can get what they need without hiring a designer directly, that’s not always the case. In fact, once they get their final design, many people regret not hiring a professional designer.
If you’re on the fence, here are five reasons to go straight to a professional and skip everything in between.
1. Professional Designs Help Conversions
Graphics strongly influence conversions. A graphic that uses color, text, and other elements to perfection will exert a stronger influence over conversions than mediocre graphics. This is why well-made infographics are so powerful – they capture attention, but the layouts are also perfect and easy to read.
It takes a professional to get graphic design visuals correct, especially when it comes to color. The wrong color combination will repel visitors, but it’s not just about color. Tones, shades, and tints make a massive difference; even a tone that is slightly off can have a negative impact.
If your graphic is going on your website, and your goal is to generate conversions, hire a professional graphic designer to maximize those conversions.
2. Text is Deceptively Hard to Incorporate Into Designs
If you need a graphic that involves text, you’ll be shocked to learn how hard it can be to incorporate that text into a graphic image without making it look distorted or unreadable. If you’re not familiar with tracking, rasterizing, or layers, you should definitely hire a pro.
Professional designers know what typeface to use, along with a handful of other typography settings and final actions that will smoothly and perfectly incorporate text into a graphic image.
There are plenty of things that can go wrong with typography, and it’s just as bad whether those mistakes are displayed in the real world or on your website. Don’t let these mistakes happen to you. Hire a professional graphic designer to get what you need.
3. You’ll Get What You Want
Working with a professional graphic designer is much different than submitting design requests through an upload form on a subscription website or using one of those websites that offers extremely cheap designs.
With the latter, you could end up with vague designs that will require multiple revisions and will likely never be quite right. In the end, you’re unlikely to get a design with the level of specificity you really want.
On the other hand, a professional graphic designer will work with you every step of the way to ensure they understand your vision as they create your design. You’ll get to speak with them in real-time rather than having to wait a day or two for an email. As the design progresses, you can direct a professional designer to go in any direction you wish.
Professional designers also have a knack for detail, so when you describe what you want, they’ll have the experience to understand what you’re asking for.
4. You’ll Get Your Design(s) Faster
When you work with a designer through a faceless web-based submission form, it takes time to get a reply. You might wait days for them to complete a new revision request only to discover it still doesn’t meet your needs. If you have to wait days to get an answer to a question, it will only push things out further.
Professional graphic designers work quickly, but they also work closely with their clients. They won’t get very far with a design before showing you a proof, giving you plenty of time to provide input before they continue. Giving your designer feedback more often is part of what creates a quick turnaround time.
5. You’ll Get Access to Top Talent
Perhaps the most important reason to hire a professional graphic designer is to get access to top talent. If you’re using graphics for marketing, for example, you need an experienced professional creating your materials.
You really do get what you pay for, and graphic design is no exception. You can’t get a good design for five bucks. Unless that person is offering a deal to generate more clients, it’s too good to be true. Although, that doesn’t mean you have to pay an arm and a leg for good design work. It just means that you need to be prepared to pay for your graphic design services.
Professional Designers are Worth Their Weight in Gold
Graphic design is more than just a visual element – it’s an integral part of marketing. Whether you’re marketing in print or on the web, your graphic designs will always reflect your brand, so make sure your designs represent the image you’re trying to portray.