Digital Marketing Tips for Small, Local Businesses

Marketing your small business can become quite a task when you’re doing everything on your own. Not only is it hard to find time to run your marketing campaign, but you also have to learn how to market your business across a variety of platforms. Even when you know how to use the platforms, that doesn’t guarantee your success since getting results requires marketing experience.

The reality is, that most small businesses don’t have the enormous capital to run extensive, professional marketing campaigns. If you’re in that situation, and you need more sales, these tips will help.

1. Hire A Professional PPC Ad Manager

Pay-per-click (PPC) ads are an important part of your marketing strategy. If you’re not already running ads, or if you’ve been running ads with little results, now is the perfect time to work with a professional.

Professional PPC ad services are priceless in the grand scheme of your digital marketing campaign. Marketing agencies, like, know exactly how to implement, manage, and optimize a PPC ad campaign to generate targeted traffic to your website to ultimately increase your revenue.

When you run a PPC ad campaign on your own, you probably won’t target the right market, and you’re less likely to get the most out of your ad budget. For example, when you’re not experienced with bidding on keywords, you’ll probably end up targeting the wrong keywords and end up with a high cost-per-click (CPC).

A professional marketing agency will optimize your keywords, and your bidding strategy, and lower your CPC so that you aren’t paying so much to acquire each lead. The right marketing agency will also help you optimize your landing pages, which is the final stage in acquiring conversions from your ads.

2. Optimize Your Google Business Profile

Have you claimed your Google Business Profile yet? If so, it’s time to optimize your listing. If not, make sure you claim your listing as soon as possible so you can start optimizing.

Google Business Profile is one of the most effective lead generation tools around. Formerly known as Google My Business, this is your business listing stored in Google’s database that will come up in search results performed by local users.

When your listing shows up in results, users can click through to your website, get directions, save your listing, view your contact and location information, see your hours of operation, and look at your ratings.

Having an optimized GBP will also help you compete with larger corporations without needing a massive SEO budget to come up in the top search results. For instance, your GBP listing will appear at the top of the search results page, above the organic search results. This means that even when your website doesn’t show up on the first page of search results, you still have a chance to be seen.

3. Get Your Website Professionally Designed

As a local business, your website design matters perhaps more than any other marketing strategy. Simply put, if your website isn’t effective, none of your digital marketing strategies matter. You can get your website on the first page of Google and generate a high CTR from your PPC ads, but if your website isn’t amazing, those leads will bounce.

Are you hesitant to build a new website because you’re used to what you already have? Maybe you don’t want to learn a new editing system, or you’re attached to your current website’s design. Maybe you’ve already spent money designing your site and don’t have a new site in your budget.

Hesitation is understandable if you’ve already invested several hundred, or even thousands of dollars in building your website. However, no matter how much money you’ve already spent, it’s not worth hanging onto a website that doesn’t convert. A non-converting website will forever limit your revenue potential.

Work on creating a budget for a new website and consider the money you’ve already spent to be a learning experience.

4. Hire a Professional Copywriter

To get conversions, you need a persuasive copy on your sales pages. To get a persuasive copy, you need to hire a professional copywriter. Copywriters are trained to write copy that speaks directly to a market’s pain points and persuades them to take immediate action.

A persuasive copy can be used to generate any type of conversion. Whether you’re looking for email signups, sales, or video views, don’t try to write your own content instead, hire a pro.

Professional Marketers Exist for a Reason

Although you can perform your own marketing, that doesn’t mean you should. If you want big results, hire a professional marketing company. You’ll never match their expertise when trying to do everything yourself.