Strategies to Mitigate Bounce rate to the website

If you wish to reduce the bounce rate on your website, then you should approach the SEO Company in Bangalore.

The bounce rate is one of the factors that can “take away the sleep” of those who manage a website. Both for the phenomenon itself and its ambiguity. Because the bounce rate depends on many factors and the type of site, for this reason, finding a high bounce rate does not necessarily mean that the site does not work, although a very high rate may tend to be due to some errors and problems even at the level of SEO on-page.

What is the Bounce Rate?

It is an important metric for analyzing site traffic and the first idea of ​​user behaviour concerning the proposed content. There are no fixed values ​​to establish the optimal bounce rate. In general, a low abandonment rate means that users appreciate the organization of the contents and the graphic aspect of the site, which persuade them to continue exploring other pages.

In principle, therefore, a high bounce rate value (calculated correctly) is a symptom of deeper problems to the site, particularly of a non-optimal user experience or poor targeting of the pages, resulting in consequences that may arise.

How to Tell If a Site’s Bounce Rate is Too High

A lot depends on the site because the metrics taken individually and not contextualized in a project and a strategy are not useful. For ecommerce, customers will probably linger a little longer. Therefore the bounce rate should be lower; an upward rebounding trend is a signal that could alarm online shopping sites because it indicates that users leave the area very quickly. This almost certainly translates into fewer sales (but you must always analyze the actual conversions to be sure).

High Bounce Rate: the Most Frequent Causes

However, even if it does not directly affect the ranking and is not necessarily problematic, the bounce rate is an element that must be checked and analyzed within a conscious SEO strategy: a high value, if calculated and contextualized correctly, can, in fact being a symptom of deeper problems of the site, such as deficiencies in the user experience or bad targeting of users, and more generally it is an indicator of weaknesses in SEO.

Understanding the Bounce Rate Metric

To correctly interpret the bounce rate metric, it is necessary to analyze:

  • Intent and behaviour of users, ways of interacting with pages.
  • Type of site.
  • Type and quality of landing pages.
  • Type of content.
  • Type of sector.
  • Traffic quality.
  • Type of marketing channel.
  • Type of visitor.
  • Type of device used.

However, focusing only on the bounce rate and trying to correct the rate does not solve the underlying problem. On the other hand, it is important to understand why the bounce rate is high and solve the difficulties encountered. This optimization work makes more sense (and produces more results) for the site’s performance.

The Impact of Technical Errors on Pages

When the bounce rate is exceptionally high and users’ page time analysis reports a stay of just a few seconds, there could be technical issues such as blank pages, 404 errors, or incorrect loading.

To replicate the user experience, you need to view the page according to the browser and device configurations most used by your audience or check Google Search Console for indications on this (for example, the Reach report), looking for a quick solution.

How to Reduce the Bounce Rate

This is the summary picture of the bounce rate, but the Search Engine article also recommends some best practices that can be used to solve problems. The first intervention is on the relationship between content and Search snippet: “Whatever you are advertising in the SERPs, your content must match and live up to it”. Keeping the relevant elements in the above-the-fold part of the page is important, the one shown first to users.

Great attention must be paid to the technical aspects: the site must be fast, the non-essential elements reduced, and the navigation within the site (or a long page of content) optimized because all these elements can contribute to providing a better experience to people, incentivized to stay on the site and not leave it immediately.