The Basic Foundation of a Startup: What You Need

Running a business might be part of some people’s dreams. It can be exciting to become your own boss after working for others for consecutive years. It takes a lot of courage to leave the employee life behind and pursue a venture. However, it is a necessary sacrifice to help you accomplish a dream that only less than 10% of the world’s population dare attempt.

Taking on the entrepreneurial journey is not for the faint of heart. Failure is a much more realistic destination than success. Over 80% of small businesses fail within the first five years, with inexperience among the factors that lead to it. Aspiring business owners must prepare before taking on their venture, which falls under these categories.

Business Plan

Nobody stumbles upon running a business without a solid business idea they have confidence in achieving. Their experience and knowledge in life might be suitable for a specific venture. But those things alone are not enough to warrant running a company. Everything starts with a plan, which should be your top priority in the entrepreneurial path.

The business plan allows you to identify what type of product or service you plan to create for your customers. It also allows you to create a roadmap for your company structure, operation workflow, and trajectory. The business plan acts as a cheat sheet for your venture, ensuring you are where you want to go after a given period. It will determine if your efforts remain worth it to accomplish or if the profit can no longer match your expenses.


Once you accomplish your business plan, you will find that nearly everything you need to secure requires purchasing or investing. Running operations require materials, tools, equipment, and personnel. Those things will not come for free. The business plan can give you a ballpark amount to run the bare minimum, which means you have to save more. Still, it can be challenging to reach the capital required to start your business.

The business landscape is a fast-paced environment, which means your business idea might end up becoming stale if you fail to pursue it immediately. Fortunately, financial tools can help you in the funding department. You can get business loans from banks or crowdfunding from multiple startup platforms. Starting a business will not be possible without the capital, warranting its position among the foundations of startups.

Operational Space

Starting a business will be costly, and aspiring entrepreneurs have nothing to do other than accept it. One of those financial expenses, however, involves purchasing space for operations. It will be one of the most expensive costs you might encounter throughout the entrepreneurial journey. Its location might become a factor in your company’s success, making it vital to invest in it.

Your operations might be achievable in the digital space or a small physical area, allowing you to start your venture at home. The strategy saves you enough money to make your profits feel more significant. Once you have enough, expansion plans should include purchasing a commercial space.

Since we are talking about operations, an entrepreneur should also secure the equipment and materials needed for the entire process. It might take a while before you can gather all the resources necessary for operations. You might also have to hire a few people to perform the different tasks.

You wouldn’t want to have them crowding your home. Hiring is possible when they can work remotely or be part of the team when securing a commercial location. Once you have everything aligned, your business can run seamlessly.

Initial Marketing Strategy

Running a business might take a lot of preparation. Securing all the assets necessary will take months or years, depending on the funds you can accumulate. Results need to come in fast as soon as you start operations. Entrepreneurs must get back the money they invested. Otherwise, the money they invested might go to waste. As a result, businesses prioritize initial marketing strategies to attract customers.

Social media marketing is proving to be the best strategy to utilize for startups. Besides the low cost of running online campaigns, access to a wide audience can immediately lead to profits for businesses. There will be plenty of marketing strategies to utilize once your company grows, but social media should be among the first methods.

Aspiring business owners have a long and challenging journey ahead of them. The first challenges might be tough, but it isn’t something that preparation can’t overcome. Once you set up the foundations, you don’t have to worry about your business dreams crumbling.