It’s no surprise that the changes in today’s economic landscape have challenged and shaped businesses forever. One of the biggest transitions companies faced this year is doing business virtually online. This hasn’t been as big of a deal for some, but for others it’s a major overhaul. The changes largely depend on the industry of the business. Tzvi Odzer knows a thing or two about navigating through change. With 30 years’ experience in the distribution industry, he brings much knowledge about online and virtual business to the table. Steven Odzer shares his thoughts on how to succeed in doing business virtually in a COVID-19 world.
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Tzvi Odzer’s Tip #1: Remember Your Relationships
Regardless of the operational changes your company makes, Tzvi Odzer emphasizes the power of maintaining your business relationships. Zoom, Skype, and Microsoft’s technology will have their hiccups and situations. Even pandemics are temporary. They will come and go. But loyal customer relationships will last for years, sometimes even decades. “My father taught me to surround myself with important people,” says Tzvi Odzer. He stresses businesses to not forget about honoring repeat customers and business partners in your long-distance networking.
Tzvi Odzer’s Tip #2: Take Advantage of Globalization
The majority of employees who are working from home must adapt to changes in the workplace ecosystem. “The good news is you can take advantage of the situation,” explains Tzvi Odzer. Typical barriers in a traditional office are done away within a virtual environment. With long-distance communication, your team really can work together no matter where they are – one in Mexico City, one in New York, and another in Tokyo, for example. This opens the door to an opportunity of true global commerce that’s here now but may not be seen again.
Tzvi Odzer’s Tip #3: Be Transparent
Now is not the time to “put on airs” to your colleagues. Every one of us on the planet is going through the same situation right now. It’s affecting us all in some way or another, whether it concerns our stock portfolio, schooling the kids, or caring for an immune-compromised loved one. Simply put, to be transparent with yourself and your business partners is to be human. So go ahead and let your dog say hello in the Zoom call! Honest camaraderie with your colleagues strengthens teamwork and relationships vital in our world today.
Tzvi Odzer shares his career’s humble beginnings. “I started my first company at age 18 out of my parents’ basement,” he says. Not unlike the current situation of working from home, Odzer reflects how the experience of working with his family bolstered his business. He credits it for earning the title of Ernst & Young “Entrepreneur of the Year” of distribution in 2000.