Corporations all over the world have had to make changes to their marketing campaigns due to the COVID-19 pandemic. The biggest change has been in the way consumers have shifted from in-store to on-line shopping. Due to this shift, corporations have had to change to online marketing to keep up with the demand.
With such an increase to on-line shopping, many corporations are working with digital marketing companies to compete, as they are familiar with today’s advertising patterns. Although COVID-19 has forced and accelerated the move to online marketing, online marketing strategies have been on the rise for some time. Here are some of the strategies that are new on the block for 2021.
New Digital Marketing Trends
1. In-email purchases
One tried and true method that has been around forever is email marketing. However, unlike the past where it included adding links to the text of the email, which direct readers to product pages, landing pages or blogs, now consumers will be able to make purchases directly from their inbox. Including videos and other interactive methods directly to the email without the need for the consumer to visit any other pages. Email has proven to be successful, for E-Commerce businesses, in learning about their consumers, recommending products, receiving feedback, and generating sales. Some studies already show that this method will continue to grow as we are already seeing this transition take place.
2. Progressive web apps
In 2018 massive companies like Twitter and Wikipedia saw massive increase in conversion rates using progressive web apps. In the past a customer would need to go to the app store on their device and search for your companies app. PWA’s, however, make it much more user friendly because all a consumer needs to do is google the company and be directed directly to the website. The website will automatically open as a PWA without the need to download or wait on an app. This means that the user does not have to use up their data. The PWA shell looks identical to a mobile app making it easy to navigate on a mobile device.
3. Virtual reality
Virtual reality allows, the user, to experience and interact in a 3-dimensional world, by using a head mount for display. The interactivity of virtual reality makes it an effective device for entertainment as well as learning. If used correctly, it can help its users develop new talents.
4. Drone software
The use of drones has become more relevant and with technology increasing, they are said to be the next high-growth market. A drone is an aerial device that can be controlled by a human or a computer. However, future drones are expected to be more automated, meaning less human interaction will be required. It is a good idea to learn more about drone software, because once the regulatory system opens up the airspace for drones, commercial drones will cause.
5. Artificial intelligence
The use of artificial intelligence can help breakdown and analyze demographic and behavioral data more efficiently than a human can manually. It is created to learn every detail of the user’s personal preference including purchases, browsing history, profile information, and demographic information. This data will be considered and help provide the user with recommendations.
Proven Marketing Strategies
PPC blurs the line between marketing and advertising. On one side it is leads and sales and leads oriented like marketing, and on the other it is paid visibility exactly like other advertising. Here are some of the main benefits of PPC.
1. Accelerate your leads – Unlike SEO, PPC does not take time to start generating leads. You can set up a PPC ad by yourself and start generating leads in no time.
2. Pay only when users click – Regular advertising usually includes billboards, radio ads, and TV ads, where you reach as big a population as possible, with your companies’ message. With this model, you pay upfront and see what can be generated. On the other hand, with PPC, you get the visibility for free and you only pay when a user clicks on the add.
3. Measurable results – The best part of digital advertising is that is all measurable. You can measure click-throughs, impressions, and views. You can also set up campaign tracking on your website, where you can create a measurable lead generation funnel, which can help you control the number of leads you generate for a particular budget.
4. Stop anytime – With PPC, you pay as you go, and you stop whenever you want.
Competitive advertising is used by companies as a manner of differentiating itself from its competitors. Using this approach pins two brands next to each other to show consumers the differences between the brands. In some cases, companies will name the competitor, but some will use more vague terminology such as “the leading competitor. This method has become more prevalent in social media marketing and is used to demonstrate superiority to one’s competitors. Competitive marketing is a great way to display the features and benefits of a product or service and show the customer that they are better than the competition.
About the Author:
Manny Janeiro, of Click Elements, has been in the online marketing industry since 2007. His experience derives from years of account management, data analysis and structuring of high-cost online marketing campaigns in all major search engines like Google, Bing & Yahoo. He has successfully developed and managed large volumes of Pay Per Click campaigns for both local and national clients, in addition to managing local and national SEO campaigns. Having generated lead returns of over $15 million, Manny has acquired extensive knowledge of effective online marketing strategies within many different business verticals, including eCommerce businesses. He also has extensive experience in online advertising channels like Amazon, AdRoll, and Steelhouse. Manny is Google-certified with a passion for digital marketing and generating successful results for his clients.