Pay-Per-Click (PPC) advertising is one of the most popular and most effective ways to generate leads and sales to your business. This advertising platform works by targeting specific keywords that your target audience usually uses to search for things on the search engine.
With proper eCommerce PPC Management, you will be able to get more targeted traffic, minimizing the risks of attracting wrong leads and boosts your conversion rate in the long run.
So how do you create a high-converting PPC campaign? Here are some of the best practices every advertiser has to follow to generate more leads and gain more sales.
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How to Get The Most Out of Your PPC Campaign
1. Update and cleanup non-converting keywords
When starting a PPC campaign, it is normal to have a long list of keywords to target your audience. But as time goes on, you have to review these keywords to cut your expenses for your advertising efforts.
You need to know which keywords are not profitable or not performing well. The budget you have used for the low-performing keywords can be added to the profitable ones to up the performance of your current campaign.
Make sure, also, to add negative keywords so you don’t rank for the search terms that will lead to a wrong group of audience. Also, try experimenting with local keywords to get traffic and leads from the people in your area.
2. Take advantage of ad extensions
Take advantage of the ad extensions since it’s all a free add-on to your paid campaigns. Ad extension is the best way to let your target audience get a glimpse of your website or business. They could also discover what they can find on your website.
Some of the common ad extensions used for a PPC campaign are sitelinks, callouts, about page, and review extensions. There is also an ad extension option where it enables your audience to get in touch with your sales or contact your business directly.
3. Perform A/B testing on every ad element
One ad strategy does not mean it is suitable for everyone. That is why you, as an advertiser, should practice A/B testing your ad campaigns. There are elements in your ads that might trigger your audience to convert, and A/B testing is a convenient way to know what’s the best element to use that will trigger conversions.
For instance, creating multiple versions of your product’s landing page and testing various design formats and catchlines to see which one is more profitable. You can also A/B test your ad copies to see which combinations of words appeal more to your audience.
4.Make copywriting skills squeaky clean
Your ad copies are the front liners of your ad campaign, and they hold nothing but the words you have written in them. Since PPC ads usually appear on search engine results pages, you don’t have the luxury to add photos or videos to make your ads eye-catching. This time, your conversion greatly depends on your word choices.
So if you are not sure of how good your writing is, you can always call an eCommerce PPC agency that has a wealth of experience writing ad copies on similar campaigns.
5. Develop a re-marketing strategy
Also known as retargeting, a re-marketing strategy involves determining your site visitors and sending them relevant ads on their emails or other platforms like social media.
A re-marketing strategy is a great way to warm up your leads, converting them into paying customers. For situations where you were not able to collect the visitor’s emails or contact details, this strategy is the best way to get it.
Gain More Sales and Leads
Every advertiser’s goal is to get the most bang out of their advertising efforts. Who would not want to have an impressive number of sales and leads? The only way to meet this goal is by monitoring and optimizing your campaign.
Proper eCommerce PPC management will not only make a difference with your business’s sales but will also decrease the risks and costs associated with the improper implementation of your ad campaigns. Impart your learnings today, and make your business sky-rocket.
If you would like to learn more about Pay Per Click Marketing you can check out this comprehensive guide Pay Per Click Marketing