Quick Brief on Email Marketing Automation: Benefits, Tools, etc

Importance of Email Marketing Automation for Businesses

Email marketing is one of the oldest strategies and it has been evolving ever since its inception. One of the latest updates & trends is email marketing automation. 

In this article, we’re going to cover a brief on what email marketing automation is, its application, advantages, best tools, and more. 

What Is Email Marketing Automation? 

Email marketing automation is the process of sending out triggered or scheduled emails without any human intervention to a pre-decided database on a regular basis. 

How Does it Work?

In email marketing automation, a marketer needs to give instructions once related to the database they want to send emails, the copies, the personalised fields, which triggers to follow, schedules and more. 

Once these rules are set, the email marketing campaigns are automated for the duration specified. 

There are multiple benefits of email marketing automation & here are a few of them. 

Benefits & Importance of Email Marketing Automation

1. Easier

Automation helps in making your processes easier. You don’t have to go through the entire process again & again. You just need to invest your efforts all at once, after you have set it up correctly, your hands are now free. 

2. Saves time 

Just how it saves your manual effort, it also saves your time. You will not have to sit everyday to send out and execute your email marketing strategies. This way, you now get to invest your time in other high priority tasks. 

3. Skip Chances of Human Errors

This is one of the biggest advantages of email marketing automation. The chances of human error are nil. Unless you make mistakes while setting up the automation itself. Once that’s done without errors, you’ve nothing to worry about. 

Also, most of the tools offer easy modification so you can always change/update mid-campaign.  

4. Personalization 

With so much data, can you automate personalization in email marketing? Well of course, yes. Personalization is made super easy with automation techniques but the basic info of your database should be on a sheet in proper formats. 

That’s the best part about automation. It majorly helps people with larger databases and subscribers. 

5. Customise Copies as per User’s Journey 

This is an interesting feature when it comes to email marketing automation. Let’s say you have divided your campaign into 4 sets of copies – each for the different stages of the buyer journey. 

When a user qualifies from one stage to the other, you now have an option of triggering the next stage copy so that you can push him deeper into the funnels. 

Best Email Marketing Automation Tools

Mail Chimp

Mail Chimp is hands down one of the best email marketing automation tools out there. The number of features that they offer and the way they make automation easy to follow is commendable. 

In fact, for companies whose email marketing volumes aren’t too high, can use their free version which allows upto 10,000 emails free per month. You should definitely consider learning Mail Chimp by taking up this email marketing course to start leveraging their automation features. 

Some other efficient email marketing automation tools are: 

  • GMass 
  • Snov.io 
  • Drip


To conclude, you should definitely start using email marketing automation if you haven’t already. The entire digital industry is moving towards automation in different aspects. Hence, in a few years, automation is going to become an indispensable part. 

Not only email marketing, but there are so many other digital marketing strategies as well that you should be using. Learn them in-depth with this Online Digital Marketing Course that will also train you in how to apply these skills to your business. 

Also Check Out: How to Build A Digital Marketing Campaign 

Hope this article has been helpful. Let us know if you have any questions or views in the comments section below. 

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specializing in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.