With the proliferation of modern online platforms and technologies, it can be hard for businesses to keep up. You have your website, email, mobile apps, social media, Internet of Things (IoT), artificial intelligence (AI), virtual reality (VR), and the list goes on.
But the average consumer owns and uses many of these from multiple devices. So companies have no choice but to keep up. To do this, you need an efficient way to manage all these technologies and platforms.
Of course, this is easier said than done.
Managing a web of digital platforms and technologies can be complicated and overwhelming. That’s why it’s more important than ever for companies, and large ones especially, to choose a digital experience platform (DXP).
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What is a Digital Experience Platform (DXP)?
A digital experience platform (DXP) integrates all of your digital tools to foster more meaningful relationships with customers, leads, partners, employees, and more. It offers a central location for collaborating on the development and delivery of all customer experiences.
Some examples of DXPs include Optimizely, Oracle, Adobe, Salesforce, Sitecore, and SAP.
The History of Digital Experience Platforms (DXPs)
But DXPs didn’t come out of anywhere. They evolved from various customer management solutions over time.
In the late 1980s, content management systems (CMSs) first appeared so that businesses could manage their customers more efficiently.
Then later in the 1990s, developers introduced new web experience management (WEM) solutions, so that brands could better handle their increasingly online customer base. To do this, WEMs started to gather online customer data for analytics.
However, since WEMs were designed with marketing departments in mind, they were hard to connect with CRMs. As a result, the sales loop was not as efficient as it could be.
That’s when DXPs came on the scene. DXPs combines the best of CRMs and WEMs to provide a fully integrated and seamless digital experience across all channels and devices. Now, you can have a central platform for all your internal and external digital technologies.
The Benefits of a Digital Experience Platform (DXP)
So why should you get a DXP? To optimize the customer experience.
A DXP gives you an integrated control center from which you can operate all of your customer operations. It allows you to consolidate your existing MarTech stack into a simple all-in-one, end-to-end content management solution.
A DXP also allows you to add tools with ease, so you can rest assured that you can add new technologies as they come.
Through application programming interfaces (APIs), DXPs allows you to create content once and then have it altered for different mediums and platforms. This makes your content ultimately flexible and means your interactions with customers are more personalized. DXPs let you control every touchpoint with minimal effort.
Ultimately, DXPs use AI and more to eliminate redundancies so that you can optimize your workflows and become maximally efficient.
The Future of Digital Experience Platforms (DXPs)
DXPs are more important than ever because customers expect companies to quickly understand their needs and expectations. They are an essential tool for your digital transformation.
Invest in a DXP now so you can benefit as the technology grows widespread. The market value for DXPs is set to reach $15.8 billion by 2025, growing at a CAGR of 10.9% in the 2019-2025 period. And North America is the region with the highest market share.
Don’t get left behind in the digital revolution. Ride it to the top and reap the rewards instead.