Real estate ads are a great way to get your business in front of potential customers. Some real estate companies have taken it upon themselves to create some of the best advertisements for their industry, to attract as many people as possible. If you’re looking for inspiration to make your ads more effective, look no further than these realtor ads that convert.
Videos have a way of grabbing the attention of people everywhere. Not only do they provide visual stimulation, but they also give you a chance to show off your personality and speak directly to potential customers. Take advantage of this opportunity by creating videos that are fun and engaging.
Include Engaging Images
People love images. It’s a fact well known throughout all forms of media, including real estate ads. If you want internet users to be drawn in by your ad, make sure it has fantastic imagery. You can even go above and beyond with custom photography if you have the resources available for such an endeavor.
Use Great Headlines
It doesn’t matter how good something is unless people know about it. This holds true for your real estate ads as well. Don’t beat around the bush; get straight to the point and use a great headline that will grab people’s attention.
Be Clear With Your Call to Action
The purpose of an advertisement is to sell something. So, make sure you’re clear about what it is exactly that people should do after they see your ad. Do you want them to visit your website for more information or schedule a showing with one of your agents? Whatever it may be, tell potential customers outright to maximize conversion rates.
Don’t Overwhelm Customers With Information
You only have a few seconds before someone skips over your ad and continues browsing through their endless alternatives. Keep this in mind when coming up with your ad copy. If you’re able to deliver a powerful message without overloading customers, you’ll have much better luck converting viewers into leads.
Include Testimonials from Past Customers
Customers are the lifeblood of every business. Use your real estate ads as an opportunity to show off how great your company is by including testimonials from past customers. This will give potential leads confidence that you can deliver results.
Use Negative Space
Negative space creates a clean, professional look in any type of media format. Take advantage of its simplicity and use negative space during design processes for print or digital advertisements. The right kind of white space can make all the difference when trying to attract customers.
Be Consistent With Design Elements
This point ties into our last one about using negative spaces. Make sure whatever platform you’re advertising on, such as Facebook, Instagram, and more, has consistent design elements throughout each page of content. This will make the ad feel more cohesive and give it a polished look.
Use Data-Driven Marketing
As an industry leader for real estate marketing services, we’ve found that one of the most effective ways to find your target audience is through data-driven marketing strategies. We do extensive research, data analysis, customer interviews, etc., to create buyer personas. These are then used as the foundation for each campaign.
Don’t Oversell Your Product or Service
Treat every potential lead with respect by not overselling them right off the bat. Customers don’t like being sold something they clearly can’t afford. Instead, send people links to your website where they can learn more about what you have.