Around the world, TikTok is used by around one billion people. Additionally, users of TikTok could discover a ton of entertainment on the platform at the height of the COVID-19 outbreak. Suddenly, dancing and lip-syncing weren’t the only things on TikTok.
And okay, we admit maybe, a lot of firms joined the platform before the pandemic, but it’s obvious that more small companies and brands are now using TikTok. However, its that surprising given how vibrant the TikTok community is and how important it is to be present where your target audience is. You undoubtedly already know how viral these companies are on the platform. But TikTok is being used by more than simply retro labels, and smaller firms are also being supported by Gen Z influencers.
In this article we are going to be talking about 5 brands who are killing it in tiktok and a little bit on how they are doing it.
Table of Contents
Pretty Little Thing
TikTok’s genuine and relatable material, which has become so popular, has been a staple of PrettyLittleThing. The majority of the content in their feed is user-generated, which perfectly embodies the TikTok concept; they were one of the first to team up with influencers that propelled the brand. TikTok urges brands to let loose with their creativity and take the reins on the platform with authenticity. PrettyLittleThing shares videos of its customers wearing their clothing in creative and entertaining ways, and it seems to be working because they now have over 1.3 million followers, which is brilliant because UGC takes the pressure of constantly having to create content
Gucci
Gucci’s Italian luxury fashion brand produces ready-to-wear bags, shoes, cosmetics, and fragrances. And for years, the name Gucci has been synonyms for luxury.
Their TikTok is jam-packed with short films promoting new collections, behind-the-scenes videos demonstrating how their clothing is manufactured, and pictures of well-known people wearing their products. While maintaining the short-form movies and transitions for which the platform is renowned, they distribute more rich and polished content.
Gucci is a prime illustration of how success on TikTok rarely comes from a carefully crafted marketing strategy. Instead, they benefited from a trend that developed spontaneously on the platform. In 2020, the brand-poking #GucciModelChallenge went viral, and Gucci made sure to join in the fun.
Vans
The VF Corporation owns Vans, an American company that makes skateboarding footwear and apparel. It was founded in Anaheim, California. The business also supports BMX, motocross, skiing, and surf teams.
The main reason why a lot of these brands go viral is because of User generated content that starts the conversation about them. For example take the viral vans challenge.
Vans sneakers are being thrown into the air by people. When a Twitter user threw her Vans sneakers onto the ground, they always landed upright, sparking the challenge. She posted a video along with the statement, “Your vans will land face up no matter which way you throw them. “
The Internet wasted no time in putting her theory to the test with their Vans, with the majority of users concluding that her theory was correct. the hefty soles of the shoes were intentionally made to aid weight feet down on skateboards and cushion This thicker sole configuration could be the reason Vans always lands facing up.
Converse
The VF Corporation owns Vans, an American company that makes skateboarding footwear and apparel. It was founded in Anaheim, California, and the business also supports BMX, motocross, skiing, and surf teams.
The main reason why many of these brands go viral is because of User-generated content that starts the conversation about them. For example, take the viral vans challenge.
Vans sneakers are being thrown into the air by people. When a Twitter user threw her Vans sneakers onto the ground, they always landed upright, sparking the challenge. She posted a video along with the statement, “Your vans will land face up no matter which way you throw them. “
The Internet wasted no time in putting her theory to the test with their Vans, with the majority of users concluding that her theory was correct. This thicker sole configuration could be the reason Vans always lands facing up.
Alo Yoga
You may already be familiar with the company’s yoga leggings, which went viral last year and broke the Internet. Alo also recruited Kendall Jenner on as a brand ambassador, which may have contributed to the flirtatious tennis skirt’s internet-breaking potential. The brand’s iconic exercise sets are frequently shown on various body types in #aloyogahauls, making it much simpler for you to buy for your favourites and see how adorable all the colours are.
Conclusion
Tiktok is a platform where trends are changing in a snap of a second, and that is why it is so important to jump in on trends when they are gaining momentum. It is nearly impossible to keep pumping out fresh content every day, and that’s why UGC is important to all the brands we have discussed today.